A Prezi of Step 3 from the book, The Heart of Change by John P. Kotter and Dan S. Cohen.

Only a day later and I can't remember how I was drawn to download Storm8's iPhone game, Vampires Live, but I am hooked as all hooked can be. 

This game reminds me of the fun of MUDs from my BBS sysop days (that dates me ;) ) but the incentive system is sticky as hell and got me to download their entire library of games (and play each to at least level 5). How did they seduce me? Loyalty Points. You can earn them, you can buy them but they come in handy to extend gameplay when you've spent all your energy, health and frenzy. In my case, they gave me between 10 and 20 Loyalty Points for downloading each of their games onto my phone...smart. I have resisted buying so far...but I can see how those with short attention spans (and a willingness to spend ...

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