Mark Attew


Industrial/Organizational Psychology and Quality Assurance

by Mark on November 29, 2010 0 Comments

The role of Quality Assurance (QA) Analyst can trace itself to the growth of Psychology that took place in the United States toward the end of the 19th Century. The changing times of industrial growth were calling for a Psychology that was functional and could be used in practical settings. This “Applied Psychology” was taken into the real world, into schools, factories, advertising agencies, courtrooms, mental health clinics and businesses and eventually became formalized into the sub-discipline of Industrial/Organizational (I/O) Psychology. I/O Psychology deals with the development and application of scientific principles in the workplace.

One theory pertinent to QA to arise from I/O Psychology, The Theory of Scientific Management, came from Frederick Winslow Taylor. He applied scientific principles to the productivity of employees. The central ideas around his work focused on: job analysis as a means to determine the optimal way to complete a job ...

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The Heart of Change - Step 3: Get the Vision Right

by Mark on August 10, 2010 0 Comments

A Prezi of Step 3 from the book, The Heart of Change by John P. Kotter and Dan S. Cohen.

"Vampires" on Storm8

by Mark on July 18, 2010 0 Comments

Only a day later and I can't remember how I was drawn to download Storm8's iPhone game, Vampires Live, but I am hooked as all hooked can be. 

This game reminds me of the fun of MUDs from my BBS sysop days (that dates me ;) ) but the incentive system is sticky as hell and got me to download their entire library of games (and play each to at least level 5). How did they seduce me? Loyalty Points. You can earn them, you can buy them but they come in handy to extend gameplay when you've spent all your energy, health and frenzy. In my case, they gave me between 10 and 20 Loyalty Points for downloading each of their games onto my phone...smart. I have resisted buying so far...but I can see how those with short attention spans (and a willingness to spend ...

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