MARK EDWARD ATTEW
719 North Sierra Bonita Avenue
951-533-2944
Pasadena, California 91104
attew@earthlink.net
http://www.linkedin.com/in/markattew

February 5, 2012

Idealab
130 W. Union Street
Pasadena, CA 91103
tel 626-585-6900
fax 626-535-2701

Dear Bill,

As a near graduate from the master’s in leadership and management program from University of La Verne and with 14 years of experience in working as a technical project manager, writer and editor, I believe I have the skills needed to contribute to the success of Idealab (Ubermedia). I am writing to express my interest in the position of Project Manager because of my knowledge of your organization’s success in incubating successful companies time and again. 

Your Project Manager opening is an excellent match for my qualifications. http://www.idealab.com/about_idealab/careers_search.html and your internal and external customers will benefit from my strong customer-service orientation, expert problem-solving skills ...

read more

Earlier today, erm, yesterday I found a bottle of Jolt at the Famima in the basement of City National Bank tower. Same look, same logo, same taste, new Mountain Dew comparison chart on the side. Fancy. However, a quick Google search lands me on a page where all I see is the Monsterization of Jolt into your everyday, run of the mill energy drink.

Have a look for yourself.

As long as I keep finding the original Jolt in Famima, nobody gets hurt.

My private clan of 4 has agreed to begin recruiting new members. If you think you've got what it takes to run with the elite, post your Clan Code and an invitation may follow.

http://www.facebook.com/pages/Vampires-Live/227947670374?ref=mf

I admit it, I'm a Lebowski Urban Achiever. And as such, I have abided by the Dude by obtaining for myself his kit to keep me in my element.

Includes:

• Oriental-rug mousepad that “really ties your desk together”
• Severed big toe—with polish! (rubber)
• Magnet with the classic phrase, “The Dude Abides”
• Little Lebowski Urban Achievers Certificate
• “the Dude” embroidered bowling-shirt patch
• 32-page book with trivia and images from the film

http://www.amazon.com/Big-Lebowski-Kit-Abides-Running/dp/0762439009

It finally arrived...the boxed set of The Eleven Doctors. Which Doctors you ask? THE Doctors. Who? Yes. Some nice pictures. And a YouTube review. Now, do I leave them in the box or set them free to save the universe?

http://www.amazon.com/Doctor-Who-Eleven-Doctors-Collectible/dp/B002YX011E/ref=sr_1_1?ie=UTF8&s=toys-and-games&qid=1280785682&sr=8-1-catcorr

Only a day later and I can't remember how I was drawn to download Storm8's iPhone game, Vampires Live, but I am hooked as all hooked can be. 

This game reminds me of the fun of MUDs from my BBS sysop days (that dates me ;) ) but the incentive system is sticky as hell and got me to download their entire library of games (and play each to at least level 5). How did they seduce me? Loyalty Points. You can earn them, you can buy them but they come in handy to extend gameplay when you've spent all your energy, health and frenzy. In my case, they gave me between 10 and 20 Loyalty Points for downloading each of their games onto my phone...smart. I have resisted buying so far...but I can see how those with short attention spans (and a willingness to spend ...

read more