Mark Attew

Designing Learning Organizations Using Design Concepts

by Mark Edward Attew on November 24, 2013 0 Comments

While every organization's culture includes spectrums of openness to change and the methods that will work to influence positive change can equally vary to accommodate that culture, the starting point is always assessment. Who are we? Why are we as we are? And how can we move towards being an organization that is more collaborative and open to knowledge collection, retention and sharing in a manner that will succeed? First, we need to discover what exists, good and bad and apply the right context that will encourage desired behaviors using appropriately engaging tools and methods.

Read Matthew Scharpnick's insightful article on designing learning organizations here:

In his context, the use of design as a means of encouraging collaboration and enhancing content retention in employees fits his organization's needs  by aligning with its mission and using its core skills as a ...

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"Social Enterprise" at Orange County SharePoint User Group on 5/16/13

by Mark Edward Attew on May 15, 2013 0 Comments

Join my friend and colleague Tim Blek, aka @ieDaddy - - tomorrow night (5/16/13)  at the Orange County SharePoint User Group where he will give a presentation about Social Enterprise and Gamification.

The Wiki Choice Wizard, compare them all!

by Mark Edward Attew on April 23, 2013 0 Comments

Not sure which Wiki package to use in your organization? Use the Wiki Choice Wizard to help you choose!

Social Media Today - Sponsored Webinar: The Global Customer Experience - Getting It Right

by Mark Edward Attew on February 7, 2013 0 Comments

Interesting webinar I recently attended by Social Media Today on "The Global Customer Experience: Getting It Right".

Tweet from Beth of Social Media Today:

BethSomplatsky Shout out to @sandy_carter @gianforte @FedEx@EYellin for gr8 webinar the global customer experience: getting it right #smtlive

Knowledge Management Takeaways:

Developing a multi-channel strategy to author content for customers and also tying social channels into customer response:

Greg Gianforte says, "On the technology side, when you create content for your customers, you need a knowledge base that your customers can access. It needs to be in many languages. And you don't want to lose the thread across the language translations. Your KB tool needs to be able to deal with these issues and many today are designed to do so. So nowadays, people Tweet their problems and expect the company to be listening. They don't want to call, they expect the company ...

read more - Support Center and Content (Knowledge) Management

by Mark Edward Attew on November 18, 2012 0 Comments

I like the all inclusiveness of cradle to grave support ticket tracking and ease of attaching to a Knowledge Base. The context of relationship tracking stands this out from disparate ticketing systems, a SharePoint quasi knowledge base and a human being to coordinate it all.

"Knowledge is power.'s content manager makes it easy to build a knowledge base of "one-right-answers" and make them available to customers and your team. No reinventing the wheel. No wasting time. Just expert knowledge at everybody's fingertips."

Prezi for the Desktop

by Mark Edward Attew on November 18, 2012 1 Comment

Finally, a desktop version of Prezi

My Prezis from Graduate School on Knowledge Management, Organizational Development theorists and a business plan for a healthy fast-food restaurant.

Microsoft buys Yammer for $1.2 billion

by Mark Edward Attew on June 16, 2012 0 Comments

Microsoft (MSFT) has agreed to acquire enterprise social networking company Yammer for $1.2 billion, according to a report in the Wall Street Journal. The move extends Microsoft's reach into corporate information technology and lets it compete more thoroughly against Google (GOOG) by bolstering its cloud computing offerings.$1.2-billion/

(Credit: Erik Sherman)

Communication and Knowledge Transfer: Theories and Cases in Journalism, Public Relations and Advertising (Series on Innovation and Knowledge Management) [Hardcover]

by Mark Edward Attew on June 12, 2012 0 Comments

Looks like an interesting forthcoming read on the role of communication in tacit knowledge transfer. Will be keeping my eye out for this one.

Communication and Knowledge Transfer: Theories and Cases in Journalism, Public Relations and Advertising (Series on Innovation and Knowledge Management) [Hardcover]

"This book brings together the theories of knowledge management and communication to examine the goals, functions and effects of knowledge management on journalism, public relations, and advertising. Through numerous case studies, it investigates the critical inter-relationships between communication and knowledge creation in theory and practice. It also examines the dynamics of knowledge transfer, tacit knowledge, and the challenges of harnessing, transferring, and sharing tacit knowledge. It offers new insights into knowledge transfer and provides practical recommendations to organizations, students, academics and mass communication practitioners."

Master of Science of Leadership and Management (MSLM) Mission Accomplished

by Mark Edward Attew on May 24, 2012 0 Comments

I had the distinct pleasure of being judged not only by the chair (Kathy Duncan) of the Master of Science of Leadership and Management (MSLM) program but the University President (Devorah H. Lieberman) herself (and a few nervous looking prospective students).

Overall, the presentation (The Synthesis of Collaboration: A Study of Integrating Web 2.0 Technologies into Knowledge Management in the Social Media Industry) went well, Q&A went well and I should soon have something to put inside that diploma frame I bought back in January.


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