February 7, 2013
Interesting webinar I recently attended by Social Media Today on
"The Global Customer Experience: Getting It Right".
Tweet from Beth of Social Media Today:
Shout out to
for gr8 webinar the global customer experience: getting it
Knowledge Management Takeaways:
Developing a multi-channel strategy to author content for
customers and also tying social channels into customer
Greg Gianforte says, "On the technology side, when you create
content for your customers, you need a knowledge base that your
customers can access. It needs to be in many languages. And you
don't want to lose the thread across the language translations.
Your KB tool needs to be able to deal with these issues and many
today are designed to do so. So nowadays, people Tweet their
problems and expect the company to be listening. They don't want to
call, they expect the company ...