MARK EDWARD ATTEW
719 North Sierra Bonita Avenue
951-533-2944
Pasadena, California 91104
attew@earthlink.net
http://www.linkedin.com/in/markattew

February 5, 2012

Idealab
130 W. Union Street
Pasadena, CA 91103
tel 626-585-6900
fax 626-535-2701

Dear Bill,

As a near graduate from the master’s in leadership and management program from University of La Verne and with 14 years of experience in working as a technical project manager, writer and editor, I believe I have the skills needed to contribute to the success of Idealab (Ubermedia). I am writing to express my interest in the position of Project Manager because of my knowledge of your organization’s success in incubating successful companies time and again. 

Your Project Manager opening is an excellent match for my qualifications. http://www.idealab.com/about_idealab/careers_search.html and your internal and external customers will benefit from my strong customer-service orientation, expert problem-solving skills ...

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Can't underestimate the importance of good internal communication, collaboration and knowledge creation, capture, dissemination, availability and ability to allow organizational members to edit content at any time (while also retaining history and rollback capabilities). Successful organizations need tools like this to promote transparency and break down defensive silos that don't serve the organization.

 

http://www.socialtext.com/blog/

 

Heard more positive results for Socialtext. How are you using it and did it live up to your expectations?

 

Business Collaboration with Enterprise Social Networking | Socialtext

www.socialtext.com

Heard of mixed results using this for Enterprise 2.0 product development. How are you using it and did it live up to your expectations?

 

Yammer : The Enterprise Social Network

www.yammer.com

Events worldwide and a focus hub in L.A.!

http://socialmediaweek.org/schedule/?locale_id=10&locale=Los+Angeles

 

As organizations continue to search for new ways to engage consumers in more interactive ways, many, if not all have begun to examine the opportunities presented by the growing popularity of social media.  As Kaplan and Haenlein (2010) point out, the popularity of social media tools such as Facebook have resulted in user registration counts exceeding the populations of entire countries in South America and Europe. Nail (2009) cites a 33% increase between 2007 and 2008 in the use of social media by consumers and suggests that organizations turn their focus to discovering which tools consumers are using the most and to create social media plans that focus on building strong mutual relationships.

Nail (2009) reveals that more and more organizations are creating social media marketing departments and positions such as “director of community” in an attempt to better understand the most effective methods in which to open lines of ...

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Original Source - STC Management Sig Directives; Volume 9, Issue 3: http://www.stcsig.org/mgt/news/July2005Directives.pdf

By Mark Attew, Technical Documentation Manager, XDimensional Technologies, Inc.

When I was promoted from lone writer to Manager of the Technical Documentation team at my small start-up software company, I was faced with many challenges. Aside from the fact that this was my first position leading a team (albeit small) of technical communicators, there were other issues I had to face:  

• Building a team from the ground up  
• Creating a department name  
• Devising mission and vision statements  
• Deciding where and how to manage content  
• Creating procedures for managing work requests  
• What materials I needed to purchase to support my team.

While tackling the major issues of building the department, our CEO (an alumnus of other successful start-up companies) decided the company needed a “resource center” where employees could get books and information ...

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