Mark Attew


Using Social Media to Recruit a Diverse Workforce

by Mark on August 19, 2010 0 Comments

 

As organizations continue to search for ways to attain and sustain a competitive advantage in the marketplace, many have begun looking more closely at how to best attract, manage and leverage one of their most precious resources, people (Sayers and Wilson, 1997).  Studies of competitiveness throughout the world have found that societies that underutilize their educated minority groups by preventing them (directly or indirectly) from working in professional and managerial positions lose billions to reduced productivity and efficiency each year (Sayers and Wilson, 1997). Many organizations are becoming aware of the growing diversity in the communities they do business and are responding by developing strategies for hiring and retention in which diversity is linked to the organization’s mission and business objectives (Miller & Katz, 2002). Typically, the evolving mission is to increase market share with a diverse client base, enhance relationships with the diverse community, increase diversity within the employee ...

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The Heart of Change - Step 3: Get the Vision Right

by Mark on August 10, 2010 0 Comments

A Prezi of Step 3 from the book, The Heart of Change by John P. Kotter and Dan S. Cohen.

Developing an Organizational Social Media Plan

by Mark on August 9, 2010 0 Comments

 

As organizations continue to search for new ways to engage consumers in more interactive ways, many, if not all have begun to examine the opportunities presented by the growing popularity of social media.  As Kaplan and Haenlein (2010) point out, the popularity of social media tools such as Facebook have resulted in user registration counts exceeding the populations of entire countries in South America and Europe. Nail (2009) cites a 33% increase between 2007 and 2008 in the use of social media by consumers and suggests that organizations turn their focus to discovering which tools consumers are using the most and to create social media plans that focus on building strong mutual relationships.

Nail (2009) reveals that more and more organizations are creating social media marketing departments and positions such as “director of community” in an attempt to better understand the most effective methods in which to open lines of ...

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Knowledge Management and Social Media An Analysis of the Convergence of Push/Pull Models of Knowledge Collection and Presentation

by Mark on August 8, 2010 0 Comments

 

The emergence of social media as a tool for generating and sharing information has implications for how organizations communicate with their employees, stakeholders and customers.  Kaplan and Haenlein (2010) suggest that until the rise of social media, organizations were in a powerful position to control the information that was publicly available about them.  As Kaplan and Haenlin (2010) point out, the usual model in the 1990s involved the use of corporate homepages in which content was pushed in one direction from the organization to the recipient. However, Kaplan and Haenlin (2010) reveal that the Internet evolved into (or they might suggest returned to its roots as) a platform for the free-flow of information in which new tools facilitated a more social experience where content is pushed and pulled through two-way interaction.

In their study of the traditional systems and concepts of Knowledge Management (KM), Alavi and Leidner (2001) suggest that ...

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Strategies of Knowledge Management

by Mark on August 6, 2010 0 Comments

 

The ubiquity of computers, the Internet and Information Technology (IT) has created new opportunities and challenges for organizations to capture, store and deliver institutional knowledge to employees, partners and stakeholders on demand.  Jones (2010) labels the approach that organizations take to harness their informational assets as knowledge management and defines it as “a type of IT-enabled organizational relationship that has important implications for both organizational learning and decision making” (p. 346).  Hansen, Nohria and Tierney (1999) studied diverse organizations that had implemented knowledge management approaches and found that most used one or both of two strategies: codification and personalization.

The codification strategy as defined by Hansen et al. (1999) is achieved when “knowledge is carefully codified and stored in databases, where it can be easily accessed and used by anyone in the company” (p. 107). Hansen, Nohria and Tierney (1999) cite an example of the codification strategy through what they ...

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Classic Jolt + me = happy.

by Mark on July 27, 2010 0 Comments

Earlier today, erm, yesterday I found a bottle of Jolt at the Famima in the basement of City National Bank tower. Same look, same logo, same taste, new Mountain Dew comparison chart on the side. Fancy. However, a quick Google search lands me on a page where all I see is the Monsterization of Jolt into your everyday, run of the mill energy drink.

Have a look for yourself.

As long as I keep finding the original Jolt in Famima, nobody gets hurt.

Bumpers for Everyone

by Mark on July 23, 2010 0 Comments

Just in from Apple,

"Dear Apple Customer, Apple recently announced that iPhone 4 customers who purchased an iPhone 4 Bumper are eligible for a full refund. As of today, we have automatically processed your refund.

Thank you for choosing Apple.

Sincerely, Apple Online Store Support"

Free is great, but I think Apple got railroaded on this one.

Recruiting for Vampires Live, have what it takes?

by Mark on July 22, 2010 0 Comments

My private clan of 4 has agreed to begin recruiting new members. If you think you've got what it takes to run with the elite, post your Clan Code and an invitation may follow.

http://www.facebook.com/pages/Vampires-Live/227947670374?ref=mf

Caprica Returns in January

by Mark on July 21, 2010 0 Comments

I most definitely am happy to see the stories of Caprica and the birth of the Cylons live on despite the less outer space nature of the show. The lore of each colony and the backstory of interworld tensions in politics, culture, religion and technology adds some needed context to things we see later in Battlestar Galactica. However, I'd like to see the story sped up a bit, time to go by more quickly and for Centurions to rise in great numbers to take us into the first Cylon war. If the show can keep audiences interested long enough before getting cancelled, I would love for the writers and producers to fill in the gaps hinted at in both the original and reimagined Battlestar Galactica series.

http://www.syfy.com/caprica/

http://www.facebook.com/Caprica?ref=mf

The Big Lebowski Kit

by Mark on July 20, 2010 0 Comments

I admit it, I'm a Lebowski Urban Achiever. And as such, I have abided by the Dude by obtaining for myself his kit to keep me in my element.

Includes:

  • Oriental-rug mousepad that “really ties your desk together”
  • Severed big toe—with polish! (rubber)
  • Magnet with the classic phrase, “The Dude Abides”
  • Little Lebowski Urban Achievers Certificate
  • “the Dude” embroidered bowling-shirt patch
  • 32-page book with trivia and images from the film

http://www.amazon.com/Big-Lebowski-Kit-Abides-Running/dp/0762439009

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